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solas.com
senyaw@solas.com
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@solas
Solas Senyawa
Senior Graphic Designer & Framer Developer
A passionate, strategic, and results-driven graphic designer and developer with over 6 years of experience shaping high-end visual identities, immersive digital platforms, and impactful print collateral. Adept at blending deep brand strategy with technical execution, bridging the gap between creative storytelling and high-performance front-end experiences. Specializes in building scalable design systems, intuitive UI/UX workflows, and advanced Framer implementations that don't just look beautiful, but intentionally solve complex business problems.
Brand Identity System Design
Logo design, visual storytelling, comprehensive brand guidelines, typography systems, and color theory.
UI/UX & Web Development
Component-based design systems, wireframing, fluid micro-interactions, responsive web architecture, and advanced Framer CMS development.
Editorial & Print Production
Grid layout engineering, bespoke illustrations, magazine design, packaging layout, and prepress management.
Marketing & Motion Design
Kinetic typography, high-impact ad campaigns, asset automation for short-form media, and promotional video creation.
Professional Experience
Lead Brand & Web Designer
Freelance / Independent Studio | 2020 – Present
Direct and execute comprehensive brand overhauls and digital foundations for international clients across SaaS, fintech, hospitality, and editorial sectors.
Collaborate closely with supporting design assets and technical partners to manage full-lifecycle productions from conceptual strategy to live deployment.
Developed a premium visual identity and packaging system for Luna Coffee, resulting in a 180% increase in brand recognition and immediate local retail growth.
Architected and built the Horizon Eco-Lodge Web Platform entirely in Framer, implementing custom fluid animations, advanced SEO structures, and frictionless conversion funnels.
UI/UX & Graphic Designer
TechFlow SaaS & Financial Solutions | 2024 – 2025
Engineered a scalable, accessible (WCAG-compliant) components-based design system for an enterprise-level fintech dashboard.
Simplified high-density data visualizations through strategic layouts and custom micro-interactions, improving day-to-day task completion rates by 35%.
Collaborated with cross-functional product and engineering teams to ensure pixel-perfect deployment from initial Figma wireframes to live software releases.
Editorial & Brand Designer
Wanderlust Publishing Group | 2022 – 2024
Managed the quarterly editorial layout and print redesign of an international travel magazine, introducing a flexible modular grid system.
Illustrated collector-edition covers and directed multi-platform promotional materials, driving a measurable surge in print and digital subscriptions.
Technical & Software Toolkit
Design & Vector
Figma, Adobe Illustrator, Adobe Photoshop, InDesign
Web & Motion
Framer (Advanced CMS, animations, React integrations), Adobe Premiere, After Effects, TypeScript
Methodologies
Information Architecture, Grid Systems, Design System Documentation, Interactive Prototyping
Education & Certifications
Bachelor of Creative Arts / Design (or equivalent qualification)
Advanced Framer Expert Certification
UI/UX Design & Human-Computer Interaction — Specialized Training